Privacy Policy

Privacy Policy

Last updated: June 29, 2026

Martha Mia’s Vero Beach operates this online store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience. These are collectively referred to in this Privacy Policy as the “Services.”

Our website is available through marthamia-verobeach.com.

Martha Mia’s Vero Beach is powered by Shopify, which provides the e-commerce platform that enables us to offer the Services to you.

This Privacy Policy explains how Martha Mia’s Vero Beach collects, uses, stores, processes, and discloses your personal information when you:

  • Visit or browse our website

  • Use any part of the Services

  • Create an account

  • Place or attempt to place an order

  • Make a purchase

  • Request a return or refund

  • Contact our customer service team

  • Subscribe to marketing communications

  • Otherwise communicate or interact with us

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, processing, storage, or disclosure of personal information, this Privacy Policy will control.

Please read this Privacy Policy carefully.

By accessing or using the Services, you acknowledge that you have read and understood how we collect, use, process, store, and disclose your personal information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you, relates to you, describes you, or can reasonably be linked to you or another identifiable individual.

Personal information does not include information that has been anonymized or de-identified in a way that prevents it from reasonably being linked to an identifiable person.

The personal information we collect or process depends on:

  • How you interact with the Services

  • Which products or features you use

  • Whether you place an order

  • Whether you create an account

  • Where you live

  • The legal requirements that apply to us

We may collect or process the categories of personal information described below.

Contact Details

We may collect contact information such as:

  • First and last name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Country or region

  • Other contact information you provide

We use this information to process orders, deliver products, communicate with you, and provide customer support.

Financial and Payment Information

We may collect or process information related to your payment and transaction, including:

  • Payment method

  • Partial payment-card details

  • Billing details

  • Transaction amount

  • Currency

  • Payment confirmation

  • Payment status

  • Refund information

  • Chargeback or dispute information

  • Other payment-related details

Payments are processed through secure third-party payment providers.

Martha Mia’s Vero Beach does not directly store complete credit card numbers or full payment-card security details.

Your payment provider may independently collect and process payment information in accordance with its own privacy policy and terms.

Account Information

If you create an account, we may collect or process information such as:

  • Username

  • Password or encrypted login credentials

  • Account preferences

  • Saved addresses

  • Saved products

  • Order history

  • Communication preferences

  • Account settings

  • Other account-related information

You are responsible for keeping your account credentials confidential and secure.

Order and Transaction Information

We may collect information about your orders and shopping activity, including:

  • Products you view

  • Products you add to your cart

  • Products you purchase

  • Selected sizes, colours, and variants

  • Order value

  • Discount codes

  • Shipping method

  • Delivery information

  • Products you return

  • Refund requests

  • Exchanges

  • Cancelled orders

  • Previous transactions

  • Customer service history relating to an order

We use this information to process and fulfil your orders, manage returns, provide customer support, prevent fraud, and improve our Services.

Communications With Us

We may collect personal information that you provide when communicating with us, including when you:

  • Email our customer service team

  • Submit a contact form

  • Request a return or refund

  • Report a damaged or incorrect item

  • Ask a question about an order

  • Submit feedback

  • Make a complaint

  • Respond to a survey

  • Communicate with us through social media

This information may include:

  • The content of your message

  • Your name

  • Your email address

  • Your order number

  • Photographs or videos

  • Product information

  • Delivery information

  • Any other information you voluntarily provide

Device and Technical Information

When you use our website, we may automatically collect certain technical information, including:

  • IP address

  • Device type

  • Browser type

  • Operating system

  • Internet service provider

  • Network connection information

  • Device identifiers

  • Browser identifiers

  • Screen resolution

  • Language settings

  • Time zone

  • Approximate location based on IP address

  • Referring website or source

  • Technical error and diagnostic information

This information helps us operate, secure, monitor, and improve our website.

Website Usage Information

We may collect information about how you interact with the Services, including:

  • Pages you visit

  • Products you view

  • Search terms

  • Links you click

  • Items added to your cart

  • Items removed from your cart

  • Checkout activity

  • Abandoned-cart activity

  • Time spent on pages

  • Date and time of visits

  • Website navigation

  • Marketing campaign interactions

  • Email opening and clicking activity

  • Referring advertisements

  • General browsing behaviour

We may collect this information through cookies, pixels, tags, analytics tools, and similar technologies.

Marketing and Preference Information

We may collect information about your marketing preferences and interests, including:

  • Whether you subscribed to promotional emails

  • Whether you unsubscribed

  • Products or categories you may be interested in

  • Advertising interactions

  • Email engagement

  • Shopping preferences

  • Communication preferences

  • Consent choices

  • Cookie preferences

Personal Information Sources

We may collect personal information from the following sources.

Directly From You

We collect information directly from you when you:

  • Create an account

  • Place an order

  • Enter billing or shipping details

  • Subscribe to marketing communications

  • Contact customer service

  • Request a return or refund

  • Submit a review

  • Complete a form

  • Participate in a promotion

  • Otherwise provide information to us

Automatically Through the Services

We may automatically collect information from your device when you:

  • Visit our website

  • Browse products

  • Add items to your cart

  • Use the checkout

  • Interact with marketing communications

  • Use website features

This information may be collected through:

  • Cookies

  • Pixels

  • Tags

  • Log files

  • Analytics technologies

  • Similar tracking technologies

From Shopify and Our Service Providers

We may receive information from Shopify and service providers that support our business, such as:

  • Payment processors

  • Order fulfilment partners

  • Warehouses

  • Shipping carriers

  • Customer service tools

  • Email providers

  • Analytics providers

  • Cloud-storage providers

  • Fraud-prevention providers

  • Information-technology providers

  • Advertising platforms

  • Returns-management providers

These parties may process information on our behalf or independently under their own privacy terms.

From Business Partners and Third Parties

Where permitted by law, we may receive personal information from:

  • Advertising partners

  • Marketing platforms

  • Social media platforms

  • Fraud-prevention services

  • Payment providers

  • Data and analytics partners

  • Affiliate partners

  • Other third parties

How We Use Your Personal Information

We may use your personal information for the purposes described below.

Providing and Operating the Services

We use personal information to provide and operate our Services, including to:

  • Display our website

  • Process payments

  • Accept and manage orders

  • Confirm orders

  • Fulfil purchases

  • Arrange shipping and delivery

  • Provide tracking information

  • Process returns

  • Process refunds

  • Manage exchanges

  • Manage cancellations

  • Maintain customer accounts

  • Remember customer preferences

  • Provide customer service

  • Respond to inquiries

  • Communicate about orders

  • Improve the checkout process

  • Maintain our website

  • Provide relevant product information

  • Recommend products that may be relevant to you

Personalizing and Improving the Services

We may use information to understand and improve how customers interact with our store.

This may include using information to:

  • Improve website navigation

  • Improve product pages

  • Improve customer support

  • Analyze shopping behaviour

  • Understand product interest

  • Improve our product range

  • Diagnose technical problems

  • Measure website performance

  • Personalize product recommendations

  • Remember your preferences

  • Improve the overall customer experience

Processing Orders and Deliveries

We use personal information to:

  • Verify order information

  • Process payments

  • Confirm purchases

  • Prepare products for shipment

  • Share necessary delivery details with fulfilment partners

  • Share delivery information with shipping carriers

  • Provide order and shipping updates

  • Investigate delivery issues

  • Process returns and refunds

  • Communicate about damaged, missing, delayed, or incorrect orders

Marketing and Advertising

Where permitted by applicable law, we may use personal information for marketing and promotional purposes, including to:

  • Send marketing emails

  • Send promotional offers

  • Provide discount information

  • Announce new products

  • Remind you about items left in your cart

  • Personalize your website experience

  • Recommend relevant products

  • Measure the performance of advertisements

  • Display advertisements for our products

  • Retarget visitors who browsed products or added items to their cart

  • Build or use advertising audiences

  • Improve our marketing campaigns

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the email.

Opting out of promotional messages does not prevent us from sending transactional or service-related communications, such as:

  • Order confirmations

  • Shipping updates

  • Refund confirmations

  • Account notifications

  • Security messages

  • Customer service responses

Security and Fraud Prevention

We may use personal information to:

  • Authenticate accounts

  • Secure our website

  • Detect suspicious activity

  • Prevent fraudulent orders

  • Prevent unauthorized transactions

  • Investigate payment disputes

  • Investigate chargebacks

  • Protect customer accounts

  • Protect our business

  • Prevent misuse of the Services

  • Enforce our Terms of Service

  • Detect malicious or automated activity

  • Maintain the integrity of our systems

If you create an account, you are responsible for protecting your password and account credentials.

Please do not share your login details with other people.

If you believe your account has been compromised, contact us immediately at:

info@marthamia-verobeach.com

Communicating With You

We may use personal information to:

  • Respond to customer service questions

  • Provide order updates

  • Send payment confirmations

  • Send shipping confirmations

  • Provide tracking information

  • Respond to complaints

  • Process return and refund requests

  • Provide product or sizing information

  • Respond to privacy requests

  • Maintain our relationship with you

  • Send important Service-related notices

Legal and Compliance Purposes

We may use personal information where necessary to:

  • Comply with applicable laws

  • Comply with tax and accounting obligations

  • Respond to lawful legal requests

  • Respond to court orders

  • Respond to government or regulatory requests

  • Enforce our terms, policies, and agreements

  • Investigate suspected violations

  • Establish, exercise, or defend legal claims

  • Protect our rights and property

  • Protect our customers

  • Protect other individuals

  • Prevent unlawful conduct

  • Maintain legally required business records

Legal Bases for Processing

Where required by applicable law, including in the European Economic Area or the United Kingdom, we may process personal information based on one or more of the following legal bases:

  • Performance of a contract with you

  • Taking steps at your request before entering into a contract

  • Compliance with a legal obligation

  • Our legitimate business interests

  • Your consent

  • Protection of vital interests

  • Establishment, exercise, or defence of legal claims

Where we rely on consent, you may be able to withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing that occurred before withdrawal.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes and as described in this Privacy Policy.

Shopify

Our online store is hosted and supported by Shopify.

Shopify may collect and process personal information relating to your access to and use of the Services to:

  • Host our website

  • Provide checkout functionality

  • Process transactions

  • Prevent fraud

  • Improve Shopify’s services

  • Support store functionality

  • Provide analytics and personalization features

Information submitted through our Services may be transmitted to Shopify and other service providers located in countries other than the country where you reside.

Shopify may independently determine how it processes certain information and may be responsible for responding to certain privacy-rights requests.

You may review Shopify’s own privacy resources to learn more about its practices.

Service Providers

We may share personal information with vendors and service providers that perform services for us, including:

  • Website hosting

  • E-commerce services

  • Payment processing

  • Order fulfilment

  • Warehousing

  • Shipping and delivery

  • Returns processing

  • Customer support

  • Email communication

  • Data analytics

  • Advertising

  • Marketing support

  • Fraud detection

  • Payment-risk management

  • Cloud storage

  • Cybersecurity

  • Information-technology services

  • Accounting and legal services

These providers are generally permitted to process personal information only as needed to perform services for us or comply with applicable law.

Fulfilment and Shipping Partners

We may provide fulfilment centres, suppliers, warehouses, logistics providers, and shipping carriers with information necessary to:

  • Prepare your order

  • Ship your package

  • Deliver your order

  • Provide tracking

  • Resolve delivery issues

  • Process approved returns

This information may include:

  • Your name

  • Shipping address

  • Phone number

  • Email address

  • Order details

  • Tracking information

  • Product information

Payment Providers

Payment processors may collect and process information necessary to:

  • Authorize payment

  • Complete transactions

  • Prevent fraud

  • Process refunds

  • Manage disputes or chargebacks

  • Comply with financial regulations

Payment providers process personal information under their own privacy policies and terms.

Business and Marketing Partners

Where permitted by applicable law, we may share personal information with business and marketing partners to:

  • Provide marketing services

  • Measure campaign performance

  • Deliver personalized advertising

  • Build advertising audiences

  • Retarget website visitors

  • Analyze customer activity

  • Improve promotional campaigns

Depending on where you live, the disclosure of certain information for targeted advertising may be considered “sharing” or “selling” under applicable privacy laws.

You may have the right to opt out of such activities.

When You Direct or Consent to Disclosure

We may disclose personal information when you:

  • Direct us to share information

  • Request a service involving a third party

  • Consent to the disclosure

  • Use a third-party login or social media feature

  • Request delivery of an order

  • Interact with third-party applications or platforms

Affiliates and Corporate Group

If applicable, we may disclose personal information to our affiliates, related entities, or members of our corporate group for legitimate business purposes.

Legal Requirements and Protection of Rights

We may disclose personal information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law

  • Respond to a subpoena

  • Respond to a court order

  • Respond to a lawful government request

  • Enforce our Terms of Service

  • Investigate fraud

  • Protect our legal rights

  • Protect our customers

  • Protect the security of the Services

  • Prevent harm

  • Defend legal claims

Business Transactions

We may disclose or transfer personal information in connection with a business transaction, such as:

  • A merger

  • An acquisition

  • A restructuring

  • A financing transaction

  • A sale of business assets

  • A transfer of ownership

  • Bankruptcy

  • Insolvency

  • Due diligence relating to a proposed transaction

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, scripts, and similar technologies to:

  • Operate the website

  • Remember your preferences

  • Keep products in your cart

  • Enable checkout functionality

  • Understand website usage

  • Analyze traffic

  • Measure advertising performance

  • Prevent fraud

  • Improve the Services

  • Personalize content

  • Deliver relevant advertising

Cookies may be:

  • Strictly necessary

  • Functional

  • Analytical

  • Performance-related

  • Advertising-related

You may be able to control cookies through your browser settings or the cookie-preference tool available on our website.

Blocking certain cookies may affect the functionality of the Services.

Third-Party Websites and Links

The Services may include links to websites, social media platforms, applications, or online services operated by third parties.

If you follow a link to a website not operated or controlled by Martha Mia’s Vero Beach, you should review that third party’s:

  • Privacy Policy

  • Cookie Policy

  • Security practices

  • Terms and conditions

We are not responsible for the privacy, security, accuracy, availability, content, or practices of third-party websites or platforms.

Information you post on public or semi-public platforms, including social media platforms, may be visible to other users.

Our inclusion of a third-party link does not necessarily mean that we endorse that third party, its content, or its services.

Children’s Personal Information

The Services are not intended for children.

We do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us at:

info@marthamia-verobeach.com

You may request that the information be reviewed and deleted where required by applicable law.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information belonging to individuals under 16 years of age, as those terms may be defined by applicable law.

Security of Your Personal Information

We use reasonable administrative, technical, and organizational safeguards designed to help protect personal information.

These measures may include:

  • Secure website connections

  • Restricted access to personal information

  • Payment processing through established providers

  • Fraud-detection measures

  • Technical monitoring

  • Account-security controls

  • Service-provider agreements

  • Internal data-handling procedures

However, no security system, website, transmission method, or storage system is completely secure or impenetrable.

We cannot guarantee absolute security.

Information sent through email or other unsecured communication channels may be intercepted or accessed by unauthorized parties.

Please do not send sensitive financial information, full payment-card details, passwords, or other highly confidential information through unsecured email.

Retention of Personal Information

We retain personal information for as long as reasonably necessary to:

  • Provide the Services

  • Process orders

  • Maintain customer accounts

  • Complete transactions

  • Manage returns and refunds

  • Provide customer support

  • Prevent fraud

  • Resolve disputes

  • Enforce agreements

  • Maintain business records

  • Comply with tax, accounting, legal, and regulatory requirements

  • Establish or defend legal claims

The length of time we retain information depends on factors such as:

  • The type of information

  • The purpose for which it was collected

  • Whether you maintain an account

  • Whether a transaction is ongoing

  • Applicable legal requirements

  • Limitation periods

  • Fraud-prevention needs

  • Dispute-resolution needs

When personal information is no longer needed, we may delete, anonymize, or securely dispose of it, subject to applicable law.

International Data Transfers

Martha Mia’s Vero Beach, Shopify, and our service providers may process, store, or transfer personal information outside the country where you live.

This may include transfers to countries that have different privacy and data-protection laws.

Where required by applicable law, we use recognized safeguards for international transfers.

For transfers outside the European Economic Area or United Kingdom, these safeguards may include:

  • European Commission Standard Contractual Clauses

  • United Kingdom-approved contractual clauses

  • Adequacy decisions

  • Other legally recognized transfer mechanisms

Information may also be transferred where necessary to perform a contract with you, fulfil your order, or provide requested Services.

Your Privacy Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information.

These rights are not absolute and may apply only in certain circumstances.

Right to Access or Know

You may have the right to request information about:

  • The personal information we hold about you

  • The categories of information collected

  • The purposes for which information is used

  • The categories of sources

  • The categories of third parties with whom information is disclosed

  • Specific pieces of personal information, where applicable

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Certain information may be retained where necessary to:

  • Complete a transaction

  • Comply with legal obligations

  • Prevent fraud

  • Resolve disputes

  • Maintain financial records

  • Exercise or defend legal claims

  • Enforce agreements

Right to Correct

You may have the right to request correction of inaccurate or incomplete personal information.

Right to Data Portability

You may have the right to receive a copy of certain personal information in a structured, commonly used, and machine-readable format.

You may also have the right to request that the information be transferred to another party where technically feasible and legally required.

Right to Restrict Processing

In certain circumstances, you may have the right to request that we restrict how we process your personal information.

Right to Object

You may have the right to object to certain processing activities, including processing based on legitimate interests or direct marketing.

Right to Withdraw Consent

Where we rely on consent to process personal information, you may withdraw your consent at any time.

Withdrawal does not affect processing that occurred before consent was withdrawn.

Right to Opt Out of Targeted Advertising or Sharing

Depending on where you live, you may have the right to opt out of:

  • Targeted advertising

  • Cross-context behavioural advertising

  • The sharing of personal information for advertising

  • Certain uses of personal information considered a “sale” under applicable law

These rights may be exercised through available website privacy controls or by contacting us.

Managing Communication Preferences

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in our marketing emails.

After unsubscribing, you may continue to receive non-promotional messages, including:

  • Order confirmations

  • Payment notifications

  • Shipping updates

  • Return or refund information

  • Security notifications

  • Customer support responses

  • Account-related messages

Exercising Your Privacy Rights

You may submit a privacy request by contacting us at:

info@marthamia-verobeach.com

Please clearly state:

  • Your full name

  • Your email address

  • The nature of your request

  • The country or state where you reside

  • Information necessary to identify your account or order, where applicable

We may need to verify your identity before responding to your request.

Verification may require us to confirm information already associated with your account or transactions.

We will not discriminate against you for exercising applicable privacy rights.

Where permitted by law, you may designate an authorized agent to submit a request on your behalf.

Before accepting a request from an authorized agent, we may require:

  • Proof that you authorized the agent

  • Verification of the agent’s identity

  • Direct verification of your identity

  • Additional information necessary to process the request

We will respond within the time required by applicable law.

Appeals

Depending on where you live, you may have the right to appeal a decision we make regarding your privacy request.

To submit an appeal, contact us at:

info@marthamia-verobeach.com

Clearly state that your message concerns an appeal of a privacy-rights decision.

Complaints

If you have concerns or complaints about how we collect, use, store, process, or disclose your personal information, please contact us first at:

info@marthamia-verobeach.com

We will review your complaint and respond as required by applicable law.

Depending on where you live, you may also have the right to lodge a complaint with a local privacy, consumer-protection, or data-protection authority.

Relationship With Shopify

The Services are hosted and powered by Shopify.

Shopify collects and processes personal information concerning your access to and use of the Services to provide, secure, personalize, and improve its platform.

Information submitted through our Services may be transmitted to Shopify and Shopify service providers located in countries other than your country of residence.

Certain Shopify features may use data obtained from:

  • Your interaction with our store

  • Your interaction with other Shopify merchants

  • Your interaction with Shopify

  • Your device and browser

  • Other Shopify services

In certain circumstances, Shopify may act as an independent controller or business responsible for processing specific personal information.

Shopify may also be responsible for responding to certain privacy-rights requests relating to information it independently controls.

You can review Shopify’s consumer privacy resources for more information about its practices.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

  • Changes to our business practices

  • Changes to the Services

  • Changes to technologies

  • Changes to service providers

  • Operational changes

  • Legal requirements

  • Regulatory requirements

  • Security considerations

When we make changes, we will post the revised Privacy Policy on our website and update the “Last updated” date.

Where required by applicable law, we may provide additional notice of material changes.

Your continued use of the Services after an updated Privacy Policy becomes effective means that the updated Policy will apply to future interactions, subject to applicable law.

Contact Information

If you have questions about this Privacy Policy, our privacy practices, or your personal information, or if you would like to exercise a privacy right, please contact us at:

Martha Mia’s Vero Beach
Vero Beach, Florida, United States
Website: marthamia-verobeach.com
Email: info@marthamia-verobeach.com